From the pass
to the campaign.

I began my career as a chef, telling stories through food. Over time I became more interested in what happens beyond the kitchen: the branding, the visuals, and how a single post can make people crave something they have not even tasted.

I moved into marketing for restaurant groups in Abu Dhabi: Google and Meta ads, delivery apps, search, menus and the weekly numbers behind all of them. I know what a Thursday night rush and a slow Monday afternoon look like, from both sides of the pass.

Today I build AI tools that do the weekly marketing routine small food businesses never have time for, with a person signing off every change.

What the routine looks like

• Switching festive keywords on to match when people actually start searching, not when the calendar says.
• Cutting wasted ad spend every week with search terms nobody should be paying for.
• Checking whether a delivery app promotion paid back before running it again.

Wentworth Marketing is based in Abu Dhabi. Contact: [email protected]

Join the pilot